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Exhibitor Resource Center

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Game On!

SIMA is excited to work with you as an exhibitor for the 24th Annual Snow & Ice Symposium Roadshow events! This web page should provide most of the information you will need to order booth materials, set deadlines, and have a great show with us no matter which location you'll be exhibiting at.

Below you'll find information per Roadshow location, including the important first 3 steps. In order to have a positive move in/out, installation and show, please read through all of the following information for your selected location(s) very carefully, as there are several items that must be accomplished prior to your arrival.

Questions?  Contact Exhibits@sima.org
Interested in sponsorship or marketing opps?  Contact Kerri@sima.org

step 1

Complete your Listing

Be sure to complete this form to help populate your vendor listing on the SIMA Show app and dashboard.

step 2

Submit your COI

A Certificate of Insurance is REQUIRED for each location you're exhibiting at.  See more in the deadline dropdowns below.

step 3x2

Invite your Customers

The complimentary VIP Trade Show Only passes are back and available for you to *digitally* send to your clients!

VIP Trade Show Passes

Tell your customers where you’ll be this summer! SIMA is again offering  VIP Trade Show Only Passes to distribute to your customers. These electronic passes allow complimentary Trade Show Only access to the Symposium Roadshow Location of their choice (a $35 USD value)!

How to send:
Copy the text in an email, add the special URL - www.sima.org/ShowVIP - and send to your customers.
TEXT:
Join us in IN-PERSON this summer! As a valued customer, we're happy to extend a complimentary VIP Trade Show Pass to you for entrance into the 24th Annual Snow & Ice Symposium Roadshow/s.
To register, simply fill out the form at www.sima.org/showVIP and press submit.
We look forward to seeing you soon!

Minneapolis Roadshow // July 27-29

The Basics

Earle Brown Heritage Center
6155 Earle Brown Dr.
Brooklyn Center, MN 55430

A hotel room block for this event has been set-up at the adjacent Embassy Suites by Hilton Minneapolis North.  Once you register for Exhibitor Name badge, the hotel booking links/code will be sent in the confirmation email.

Indoor
CLICK HERE

Outdoor
CLICK HERE

Please see your exhibitor agreement to verify your MN booth purchase.

There is no decorator for this event.  The information below describes what is included with your booth.  If you require additional items, you must do that through an outside vendor of your choice.

Indoor Table Display Outdoor Display
  • 6ft Table & two chairs
  • Electric
  • Black pipe & drape (back only, no sides)
  • Access for Vendor Reps to man the booth


  • 6ft Table & two chairs
  • Approx 4 parking lot spaces (16 x 36 ft) to display your equipment
  • Access for Vendor Reps to man the booth

If you are NOT INTERESTED in or don't need the provided furnishings, please let us know here.

Indoor exhibitors are encouraged to bring a pop-up banner or sign to display their company name/logo. 

Only hand-carried items are allowed.  

Outdoor exhibitors are encouraged to bring a pop-up tent in the case of bad weather/heat.  

The outdoor displays will occur rain or shine.

Electric is NOT available for outdoor booths.

Tuesday, July 27

  • 1:00 - 5:00 pm // Move-in and Registration/check-in

Wednesday, July 28

  • 8:00 - 10:30 am // Move-in
  • 10:30 - 2:30 pm // Open Trade Show Hours
  • 4:15 pm // GAME ON Reception

Thursday, July 29

  • 10:00 - 3:00 pm // Open Trade Show
  • 3:00 - 7:00 pm // Move-out

Each Symposium Roadshow event will follow all CDC, state, local and event requirements in place at the time of the event.

The following items will be implemented on the Trade Show Floor:

  • Face coverings required for all unvaccinated attendees, exhibitors, and staff
  • Hand sanitizers placed throughout the venue
  • Scheduled trade show times for each pod
  • Designated Entrance & Exits
  • Zipper floorplan and/or larger space between booths
  • Strict 'No-Handshaking' policy - use the app to connect instead
  • Provided floor lines to stick in front of counters/demos as exhibit sees fit
  • One-way aisles and social distance reminder decals throughout the exhibit floor, if applicable

Please find the venue's COVID Plan here.

 

Parking
Complimentary parking is available at the Earle Brown Heritage Center.  Vendors (especially those with large vehicles) are asked to park in the auxiliary lot. 

Security
The venue will be locked each night.   A security guard will be on duty overnight in addition to parking lot lights & security cameras will on throughout the night. 

Shipping
See here for shipping small boxes to the venue.  Large shipments/freight will not be accepted; equipment should be driven to the site during move-in / move-out times. 

A room block has been set-up at the following hotel, adjacent to the event venue:

Embassy Suites by Hilton Minneapolis North
6300 Earle Brown Dr.
Brooklyn Center, MN 55430

Register for your Vendor Badge HERE and your confirmation email will contain the hotel booking link.

Deadlines

Get your company information in our event app/web dashboard, submit this form.

All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy with a $1 million umbrella, listing  the dates of the show (July 27-29) by July 1, 2021.

Please have your insurance agent email the certificate to Aimee Kryzwicki or mail to the SIMA Office at 10140 N Port Washington Road, Mequon, WI 53092

Ensure that the coverage lasts through July 29, 2021!

*Click here to find an Insurance Waiver form if you are unable to supply a COI.

Exhibitors must register for name badges prior to the show. All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Current capacities limit the amount of people staffing the booth at one time (see your exhibitor contract for more); however, multiple people can register for badges and you can create a schedule for who will staff the booth/be on the show floor when. 

CLICK HERE to register.
Contact registration@sima.org if you are unsure of your login.

Cleveland Roadshow // August 17-20

The Basics

Huntington Convention Center of Cleveland
300 Lakeside Avenue
Cleveland, OH 44113
See the Center's Exhibitor Resource Page for more information

Loading Dock Address: 1139 W 3rd Street

A hotel room block for this event has been set-up at the adjacent Hilton Cleveland Downtown.  Once you register for an Exhibitor Name badge, the hotel booking links/code will be sent in the confirmation email.

CLICK HERE to see the current Cleveland floorplan

Paramount Convention Services (PCS) is proudly serving again as the exhibitor service provider. Click here for our Exhibitor Service Kit.

Each purchased booth is equipped with: 8’ high back wall drape, 3’ side dividers, (1) 6’ skirted table, (2) padded side chairs, (1) wastebasket, and a booth identification sign showing the company name. Additional equipment, including carpeting, internet, A/V, etc. can be ordered through the exhibitor service kit.

If you are NOT INTERESTED in the provided furnishings, please let us know here.

**Be sure to view Page 22 of our Exhibitor Kit for special material handling rates for Snow Equipment

 

Each active Cleveland exhibitor will receive a Lead Retrieval license to capture leads using their own smartphone device.  Each booth staff can download app and be added to your license!

App: Boomset Lead Retrieval

Stay tuned!  Your license will be emailed to you prior to the event.  Onsite assistance will also be available at the exhibitor registration desk.

Monday, August 16

  • 11:00 - 5:00 pm // Move-in over 400sqft
  • Noon - 5:00 pm // Exhibitor Badge/check-in
  • 3:00 - 5:00 pm // Move-in all Exhibitors

Tuesday, August 17

  • 7:00 - 10:00 am // NO EXHIBITORS ALLOWED ON THE FLOOR
  • 10:00 - 5:00 pm // Move-in all Exhibitors

Wednesday, August 18

  • 7:00 - 9:00 am // Move-in all Exhibitors
  • 9:00 - 4:30 pm // Scheduled Trade Show Hours for attendee PODS
  • 5:00 - 6:30 pm // GAME ON Reception

Thursday, August 19

  • 7:00 - 10:00 am // NO EXHIBITORS ALLOWED ON THE FLOOR
  • 10:00 - 4:45 pm // Schedule Trade Show Hours for attendee PODS
  • 4:45 - midnight // Move-out

Each Symposium Roadshow event will follow all CDC, state, local and event requirements in place at the time of the event.

The following items will be implemented on the Trade Show Floor:

  • Face coverings required for all attendees, exhibitors, and staff (still in place as of 6/16)
  • Hand sanitizers placed throughout the floor
  • Scheduled trade show times for each pod
  • Designated Entrance & Exits
  • Zipper floorplan and/or 10ft space between booths
  • Booth staff limited based on square footage (Recommendation is 1 per 100sqft)
  • Strict 'No-Handshaking' policy - use the app to connect instead
  • Provided floor lines to stick in front of counters/demos as exhibit sees fit
  • Social distance reminder decals throughout the exhibit floor, if applicable

Please find the venue's COVID Plan here.

Parking
Vehicles able to park in the parking garage should do so. Parking options located around the Convention Center can be found 
here.  

Suggested parking information for oversized trailers and box trucks unable to fit in the parking garage or surface lot is to park at the Cleveland Municipal Lot (1503 South Marginal Road 44114).  Parking fee starts at $10 USD per day, depending on vehicle size; call 216 -664-2711 with questions.

Security
SIMA will be providing security for the trade show hall during non-trade show hours, beginning at 5 pm on Monday, August 16th. 

Please note that there will not be a security guard in the loading dock area, so any materials should be accompanied by a member of your team to ensure security of your property.

 

A room block has been set-up at the following hotel, attached to the event venue:

Hilton Cleveland Downtown
100 Lakeside Ave E
Cleveland, OH 44113

Register for your Vendor Badge HERE and your confirmation email will contain the hotel booking link.

Deadlines

Get your company information in our event app/web dashboard, submit this form.

All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy with a $1 million umbrella, listing  the dates of the show (August 17-19) by July 15, 2021.

Please have your insurance agent email the certificate to Aimee Kryzwicki or mail to the SIMA Office at 10140 N Port Washington Road, Mequon, WI 53092

Ensure that the coverage lasts through August 19, 2021!

* Click here to find an Insurance Waiver form if you are unable to supply a COI.

Find the Rigging Form in the Exhibitor Kit here

Internet/Booth Cleaning
See the center's Exhibitors Webpage for more

Exhibitors must register for name badges prior to the show. All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Current capacities limit the amount of people staffing the booth at one time (see your exhibitor contract for more); however, multiple people can register for badges and you can create a schedule for who will staff the booth/be on the show floor when. 

CLICK HERE to register
Contact registration@sima.org if you are unsure of your login or have troubles.

Carpet/Furniture/Drayage
See the Exhibitor Service Kit for more

Questions? Contact Leigh Everett, at (314) 621-6677 or leverett@paramountcs.com

Philadelphia Roadshow // August 31-Sep 2

The Basics

Normandy Farm Hotel & Conference Center
1401 Morris Road
Blue Bell, PA 19422

A hotel room block for this event has been set-up at the attached hotel.  Once you register for your Exhibitor Name badge, the hotel booking links/code will be sent in the confirmation email.

Covered Tent Exhibitors
CLICK HERE

Outdoor Exhibitors
CLICK HERE

Please see your exhibitor agreement to verify your PA booth purchase.

There is no decorator for this event.  The information below describes what is included with your booth.  If you require additional items, you must do that through an outside vendor of your choice.

Indoor/Tented Table Display Outdoor Display
  • 5ft Table & two chairs
  • Electric
  • Black pipe & drape (back only, no sides)
  • Access for Vendor Reps to man the booth*


  • 5ft Table & two chairs
  • Approx 4 parking lot spaces (18 x 36 ft ... see floorplan for more) to display your equipment
  • Access for Vendor Reps to man the booth*
If you are NOT INTERESTED in or don't need the provided furnishings, please let us know here.

Indoor/tented exhibitors are encouraged to bring a pop-up banner or sign to display their company name/logo. 

Only hand-carried items are allowed.  

Outdoor exhibitors are encouraged to bring a pop-up tent in the case of bad weather/heat.  

The outdoor displays will occur rain or shine.

Electric is NOT available for outdoor booths.

Tuesday, August 31

  • Noon - 5:00 pm // Move-in and Registration/check-in

Wednesday, September 1

  • 8:00 - 10:30 am // Move-in
  • 10:30 - 2:30 pm // Open Trade Show Hours
  • 4:15 pm // GAME ON Reception

Thursday, September 2

  • 10:00 - 1:00 pm // Open Trade Show Hours
  • 1:00 - 7:00 pm // Move-out

Each Symposium Roadshow event will follow all CDC, state, local and event requirements in place at the time of the event. This may include the requirement of face coverings and daily health screenings; limited table capacities, one-way aisles and floor decals to encourage social distancing; and increased hand sanitizing stations throughout the venues.

Please find the venue's COVID Plan here.

Parking
Complimentary parking is available at Normandy Farms.  Vendors (especially those with large vehicles) are asked to park in the near the hotel entrance. 

Security
Light poles and security cameras will be on throughout the night.  Overnight security will be stationed outside on Tuesday and Wednesday nights.

Shipping
Shipping information for small boxes is below.  Large shipments/freight will not be accepted; equipment should be driven to the site during move-in / move-out times. 

Limited storage is available; ship as close to the start of the event as possible.
Normandy Farm
Attention: Mike Bilinskas
SIMA (Aug31-Sep2)
1401 Morris Rd
Blue Bell, PA 19422

A room block has been set-up at the following hotel, attached to the event venue:

Normandy Farm Hotel & Conference Center
1401 Morris Road
Blue Bell, PA 1942

Register for your Vendor Badge HERE and your confirmation email will contain the hotel booking link.

Deadlines

Get your company information in our event app/web dashboard, submit this form.

All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy with a $1 million umbrella, listing  the dates of the show (Aug 31 - Sep 2) by August 1, 2021.

Please have your insurance agent email it to Aimee Kryzwicki or mail to the SIMA Office at 10140 N Port Washington Road, Mequon, WI 53092

Ensure that the coverage lasts through September 2, 2021!

* Click here to find an Insurance Waiver form if you are unable to supply a COI.

Exhibitors must register for name badges prior to the show. All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Current capacities limit the amount of people staffing the booth at one time (see your exhibitor contract for more); however, multiple people can register for badges and you can create a schedule for who will staff the booth/be on the show floor when. 

CLICK HERE to register.
Contact registration@sima.org if you are unsure of your login or if you have any troubles.

Sponsors

Thanks to our 2021 Symposium Roadshow Sponsors