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Finalize your plan

No on-site registration will be available, so make sure you register online ASAP — we anticipate selling out! You can mix and match the needs of your team but no “pod jumping” is permitted. During registration, each attendee must:


Roadshows Revisited


Early bird deadline: 6/30/2021
Pods: Business or Operations
Includes: Recorded access to Cleveland keynotes, education, special training event, breakfast/lunch (2 days), and trade show


Early bird deadline: 7/21/2021
Focus: Roles
Pods: Management, Operations or Business
Includes: Keynote and recorded access to the second Cleveland event keynote, education, breakfast/lunch (2 days), and trade show


Early bird deadline: 7/21/2021
Focus: Goals
Pods: Process, Growth or Leadership
Includes: Keynote and recorded access to the first Cleveland event keynote, education, breakfast/lunch (2 days), and trade show


Early bird deadline: 8/4/2021
Pods: Business or Operations
Includes: Recorded access to Cleveland keynotes, education, special training event, breakfast/lunch (2 days), and trade show

Registration Pricing


Early Bird Pricing Standard Pricing
Full Registration $375 member / $475 non-member $425 member / $525 non-member
Trade Show Only $35


All Access (Cleveland A & B)
Limited amount available
$525 member/$625 non-member

$575 member/$675 non-member

Need help registering? Check out this step-by-step video.

Hotel and Travel

To reduce rooms held without an event registration, you will receive hotel booking details in your registration confirmation email from SIMA.


Earle Brown Heritage Center

6155 Earle Brown Drive
Brooklyn Center, MN 55430


Huntington Convention Center of Cleveland

300 Lakeside Avenue 
Cleveland, OH 44113


Normandy Farm & Hotel Conference Center

1401 Morris Road 
Blue Bell, PA 19422


Download the App!

Stay in the loop

All registered Roadshow attendees will be asked to download and use the SIMA Show app to receive show updates, access pod schedules, connect with fellow attendees & exhibitors, and more!

Sponsored by Morton Salt

Registration Policies


After you submit your online registration, you will immediately receive an electronic confirmation of your registration from the Snow & Ice Management Association. This email will also include a link to reserve your hotel room. (Don’t forget to add us to your Safe Senders list!) If you have not received a confirmation within 24 hours, please contact the office at

Cancellation & Refund Policy

All cancellation and refund requests must be made in writing 30 days prior to the first day of each event — June 27, 2021 (MN), July 18, 2021 (CLE), August 1, 2021 (PA). If made prior to these respective dates, a refund of all fees, less a $25 processing fee per registration, will be given.

If made between the 30 days and 5 days out of the first day of the event — June 27-July 22 (MN), July 18-August 12 (CLE), August 1-26 (PA) — a refund of all fees, less a $150 processing fee per registration, will be given. No refund will be given for no-shows. Please email cancellations to

Registration Changes/Additions/Receipts

Once you have registered, you will be sent a confirmation email. That email will include a personalized link to the online registration portal where you can update registration information, change your selection, get a copy of your receipt/invoice or make a payment. If you would like us to resend your confirmation, please email

After your initial registration, if you’d like to register for another roadshow event/location, please contact

Substitution Policy

Substitution of registration from one attendee to another (same type: member/non-member) is permitted 5 days out from the first day of the event - July 22 (MN), August 13 (CLE), August 26 (PA). Only one substitution is permitted per original registrant with written consent. The individual submitting the substitution request is responsible for all financial obligations associated with that substitution as well as updating any contact/demographic information. Please email substitution requests to

Privacy & Terms

The personal information gathered on the Symposium registration form is intended solely for the purpose of Symposium business. Exhibiting companies will receive a list of attendees and their mailing address only (no phone or email) following the Symposium. Exhibitors also have the option to purchase scanners to capture attendee contact information. The attendee can determine if they want their badge scanned. This is the only way your personal information will be shared. Payment information gathered during registration is used solely for the purpose of  Symposium business. Personal and payment information gathered online is through a secure website. SIMA will not share your payment information with any other party.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, the 24th Annual Snow & Ice Symposium Roadshows constitutes an agreement by the registrant to SIMA's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions and audiotapes.

Symposium Code of Conduct

In order to provide all participants with the opportunity to benefit from SIMA events and activities, SIMA is committed to providing a healthy, safe, supportive and harassment-free environment for all conference attendees and participants, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age or religion. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including educational sessions.

Conference participants violating these rules may be sanctioned or expelled from the conference, without a refund, at the discretion of the conference organizers.Our complete Virtual Code of Conduct policy can be found here.

Thanks to our 2021 Symposium Roadshow Sponsors


Thanks to our 2021 Symposium Roadshow Sponsors